It's not having the tools. It's knowing how to use them. Success to having your content (in a sea of endless media exposure) occurs with a seamless balance of creative greatness with time efficiency.
Email marketing is meant to be simple. With content being thrown at consumers from every angle the sharpest designs are the ones that get noticed.
Having one's email address is not something to tread lightly on. The accession of this @ has likely taken more than a few days of hard work. Thus keep them keen and play a little hard to get; the success of the email is not having it arrive to the inbox but the click through that pays the bills.